Updated: Jun 16, 2020
Coaching… what does it really do for clients?
Coaching will help you untangle complex issues and find solutions faster.
Coaching will help you gain clarity around a specific topic, or provide you the opportunity to just process what’s going on around work, life, or both as you figure out your next move.
Your competitors are using coaches to gain an edge. That edge comes at your expense.
Athletes, celebrities, and business leaders use coaches because they know the value that coaches bring by helping them find clarity around difficult decisions, develop and execute strategies, act as sources of accountability, and more.
What goals are your competitors working on? How to launch a new product, how to expand their business into new markets, how to make better hiring decisions, how to be better managers, how to use their time more efficiently, how to improve work culture, how to identify and develop talent. The list goes on, and coaching can be a major asset in the pursuit of those goals.
As they get better, your competitive advantage diminishes (or their competitive advantage gets larger). As the article I posted yesterday says, coaching is all about getting where you want to go in life, faster.
When you get clear on what you want, why you want it, and how you’re going to get it, life gets simpler. This is what coaches do for their clients.